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Our Story

Welcome, we're so glad you're here! 

Our mission is to provide adventurous children with fashionable, high-quality outdoor gear. The inspiration for this brand came during my journey as a new mother amidst the pandemic. To maintain my sanity, I found solace in nature - taking long walks, hiking trails, and enjoying snowy landscapes with my little one.

These outdoor experiences highlighted the need for children's wear that perfectly balances functionality and style. This realization led to the creation of our flagship product: the Uinta beanie.

We're excited to share our passion for outdoor exploration with you and your family. We hope our products enhance your adventures as much as they've enriched ours!

Love, 

Claire, Jake, Alden and Asher